Tyler Hancock is an Assistant Professor at the University of Toledo. He holds a Ph.D. from Mississippi State University. Tyler’s research interests focus on the interaction of individuals and technology, branding, online communities, customer and salesperson welfare, and B2B, B2C, and C2C relationships. He is especially interested in research topics that explore and improve dysfunctional aspects of relationships, online, in-person, and within organizations. His research has been published in the Journal of Retailing, Journal of Business Research, Journal of Consumer Marketing, Journal of Consumer Behaviour, Journal of Retailing and Consumer Services, Journal of Product and Brand Management, Industrial Marketing Management, the Journal of Personal Selling and Sales Management, Computers In Human Behavior among others. Before his career in academia, Tyler worked in federal strategy and operations consulting, B2B sales in technology and financial services, and has experience in the non-profit sector.