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Ted Baker

Ted Baker

Rutgers University; University of Cape Town

Ted Baker holds the George F. Farris Chair in Entrepreneurship and is Director of the Rutgers Advanced Institute for the Study of Entrepreneurship and Development. He is also Honorary Professor and Senior Fellow of the Bertha Centre for Social Innovation & Entrepreneurship at the University of Cape Town. Ted spent much of the first half of his adult life building technology-rich entrepreneurial ventures. His research explores entrepreneurship under resource constraints and adversity, focusing on sources and patterns of resourceful behavior. His current work on Founder Identity Theory extends this by drawing on the social psychology of identity to explore the processes through which entrepreneurship sometimes allows people to pursue their goals and become who they want to be despite common problems of resource constraint and adversity. His work has been published in leading outlets, such as Administrative Science Quarterly, Academy of Management Journal, Journal of Business Venturing and Entrepreneurship Theory & Practice.


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