Stacie F. Waites is an Assistant Professor of Marketing at the University of North Carolina Wilmington where she teaches Marketing Strategy. Before pursuing a career in academia, Stacie worked as an accountant for Georgia Pacific and later as a Financial Analyst for Lexis Nexis. Stacie's primary research interests center on consumer well-being, including topics such as sustainability, charitable giving, and retailing and consumer choice. She has published in outlets such as the Journal of Marketing Research, International Journal of Research in Marketing, Journal of Public Policy and Marketing, Journal of Services Marketing, Journal of Consumer Marketing, and Journal of Consumer Affairs, among others.