Dr. Sanjeev Varshney is a Professor in the Department of Marketing at Xavier School of Management, Jamshedpur. He teaches courses in Marketing Management, Consumer Behavior, Sales & Distribution Management, Pedagogy for Management Teachers, and the Effectiveness of Public Campaigns. His research interests include consumer behavior, marketing strategy, social media advertising, and public policy research. His work has been published in journals such as Journal of Consumer Behavior, International Journal of Consumer Studies, Journal of Retailing and Consumer Services, Journal of Consumer Marketing, Journal of Business & Industrial Marketing, Asia Pacific Journal of Marketing and Logistics, South Asian Journal of Management, Management and Labor Studies, and The Marketing Review, among others.