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Mathew Isaac

Mathew S. Isaac

Seattle University

Mathew S. Isaac is an Associate Professor of Marketing in the Albers School of Business and Economics at Seattle University. His research focuses primarily on consumer judgment and decision-making, examining how contextual and motivational factors influence product evaluations and purchase intentions. Dr. Isaac's research has been published in the Journal of Marketing, the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Consumer Psychology, and the Journal of Advertising Research. His work has also been featured in business and popular press, including Harvard Business Review, Time, Forbes, Wall Street Journal, The Atlantic, Men's Health, and Fast Company.

Dr. Isaac obtained his Ph.D. in Marketing from the Kellogg School of Management at Northwestern University and his MBA, with concentrations in Finance and Strategic Management, from the University of Chicago Booth School of Business. Prior to entering academia, Dr. Isaac worked as a Consultant and Manager for Bain & Company and ZS Associates, where he advised media, healthcare, and private equity clients on issues related to sales, marketing, and corporate strategy.

Related articles

Consumer Behavior

Marketing

When (Firsthand) Experience Matters less than You Expect: The Influence of Advertising on Repurchase Decisions

by Mathew Isaac, Morgan Poor

Although it is well-established that advertising can build awareness and stimulate product adoption, it is less clear how advertisements (or other secondhand...

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