Maria Luiza Pinho is currently pursuing her doctoral degree in Marketing at the Institute of International Business at J. Mack Robinson School of Business at Georgia State University, where she has been a Research Scholar and Instructor since 2018. She is also a Research Associate for Center for International Business Research at Pontifical Catholic University of Rio de Janeiro, since 2013. Previously, she was an assistant professor of different disciplines in Marketing and Research Methods at IBMEC-RJ. Her research spans a range of topics in business with a particular focus on international marketing and entrepreneurship in emerging markets. Additionally, Maria Luiza brings with her fifteen years’ experience as an executive for Michelin where she occupied several positions. She holds a Bachelor in Psychology; an MSc in Business Administration and she received her Ph.D. in International Business at Pontifical Catholic University of Rio de Janeiro in 2018.