Dr. Iman Raoofpanah is an Assistant Professor of Marketing at John Carroll University's Boler College of Business and serves as the Chair of the Boler Teaching Committee. His research specializes in digital marketing, with a focus on electronic word-of-mouth (eWOM) and online reviews, exploring their impact on consumer behavior and firm outcomes. His work has been published in esteemed journals, including the Journal of Consumer Behaviour, the Journal of Business Research, and the Journal of Retailing and Consumer Services. These publications provide critical insights into the dynamics of online reviews and their implications for marketing strategies. Dr. Raoofpanah earned his Ph.D. from Kent State University. He also holds two master’s degrees—one in Marketing and another in IT Engineering (E-Commerce)—and a Bachelor of Science in Computer Engineering (Software).