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Gabriel Vouga Chueke

Gabriel Vouga Chueke

Brazilian Multinationals Observatory

Gabriel Vouga Chueke is the founder and coordinator of the Brazilian Multinationals Observatory, a research center engaged in generating and disseminating knowledge about Brazilian FDI worldwide. Gabriel holds a Master in International Management by ESPM (Brazil) and will receive his Ph.D. in business from the University of Sao Paulo (Brazil). Gabriel was a Visiting Schoolar at GSU and MBA exchange student at the University of Chicago. Also, he is a Global Mindset Facilitator through the Thunderbird School of Global Management. Gabriel is a member of the Academy of International Business (AIB) and the European International Business Academy (EIBA). His research interests include emerging market multinationals, host-country institutional environment and entry mode strategy. He was assistant-editor of the Review of International Business published by ESPM, and he is a professor in the same school. Gabriel developed consultant projects for the Brazilian government, the Switzerland Chamber of Commerce in Brazil and others.

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Targeting Middle-class in Emerging Markets: The Case of Brazil

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Traditional markets such as the U.S. and Europe provide limited growth opportunities to Western companies due to the market saturation and shrinking middle...

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The famous statue at the top of Corcovado mountain in Brazil Photo Credit:gettyimages/Emir Terovic
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