Francisco J. Quevedo is an Assistant Professor of Marketing at Rutgers University and a consummated author, having published literally thousands of articles in print and digital media in the US, Venezuela, Panama, and Costa Rica, having been published 10 times in academic circles since 2019; he has worked corporate and done consulting for some 45 years, teaching college for 12. A 1978 graduate from the University of Massachusetts in Amherst, he got his MBA, CAGSB, and doctorate degrees at Pace University of New York.