Dr. Francisco J. Quevedo, is an Assistant Professor of Professional Practice in the Marketing Department at the Rutgers University School of Business. His teaching career spans over 12 years, having also taught at NYU and Pace University in New York, and the College of Insurance (IUS) and “The University of Petroleum” (PDVSA CIED) in Caracas, Venezuela. He has consulted for Fortune 100 corporations in nine different countries and developed his family businesses for the past 38 years. He is also a Trustee of the Arigatai Foundation. Francisco J. Quevedo published over 2000 articles in traditional and digital media since 1977, and eight in academic journals in the past two years. He has been in conference presentations in Venezuela, Panama, the US, and Japan. Being a 3rd Degree Black Belt himself, he dedicated the past 12 years to raising funds for his National Team which accumulated almost 300 world and US medals between 2007 and 2020.