Francisco J. Quevedo is an Assistant Professor of Professional Practice with the Marketing Department at Rutgers Business School. He is a University of Massachusetts 1978 graduate and got his doctorate, MBA, and CAGSB at Pace University, New York, NY. He was an Adjunct at Pace and NYU before joining Rutgers in 2020. He has worked corporate and consulted for Fortune 100 firms, NGOs, and government agencies in a dozen countries for over 40 years and taught college for 12. His research focuses on brand choice and non-profit marketing, having been published eleven times in the last 5 years, with one more paper under edition and an abstract coming out in 2024. He received the Dean’s Meritorious Award for Teaching Innovation in 2023. He has been coordinating nonprofit consulting projects at Rutgers that allow students to engage and benefit NGOs from New Jersey, New York and abroad.