Alokparna (Sonia) Monga is Professor of Marketing at the Rutgers Business School– Newark and New Brunswick and faculty fellow at the Rutgers Institute of Corporate Social Innovation. She has a PhD in Marketing from the University of Minnesota, an MBA from Lancaster University, United Kingdom, and a B. Pharmacy degree from BITS, Pilani, India. Professor Monga’s research interests are in the area of consumer behavior, focusing on how consumers respond to branding and corporate social responsibility activities. Her research has appeared in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, and other journals. She has been serving on the Editorial Review Board of the Journal of Consumer Research and the International Journal of Research in Marketing. She advises PhD students and teaches Brand Management (MBA) and Introductory Marketing (undergraduate). She has won awards for her research, teaching, and reviewing.