Within workplaces, deployment of words and phraseology is the most consequential medium through which executives establish their reputation – a point also generally true for other workplace actors. Moreover, ultimately, organizational performance, irrespective of its measure, substantially depends on internal communication. Despite such import, managerial advice addressing this matter is threadbare and, where it exists, is inclined to be unhelpfully generic. This article presents, updates and operationalizes an ancient framework for executive language use which has straightforward workplace application.