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Given the huge issues facing the world—and businesses—today, the need for purposeful transformation towards something like wellbeing for all has never been more apparent. Transformation in both businesses and their societal contexts requires major shifts in core aspects of business models. What needs to change includes how businesses and external stakeholders view and operationalize business modes themselves, not just tinkering with one or two elements. This article describes changes that require vision, leadership, and courage from leaders in businesses and leaders in the public square.

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