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With the needs of social entrepreneurs being unmet or underserved by traditional capital markets, crowdfunding offers a distinct avenue for acquiring resources that may exhibit a preference for funding social entrepreneurs over commercial-only entrepreneurs. In crowdfunding, sustainability oriented ventures are more likely to successfully reach their funding targets. The congruence between the entrepreneur’s and crowd’s values, endorsements by independent third parties, and project creativity positively affect funding outcomes.

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Goran Calic

Goran Calic

McMaster University

Goran Calic is an Assistant Professor of Strategic Management at McMaster University’s DeGroote School of Business. He has professional experience in management consulting, project management, and market research. He holds a Ph.D. (in Strategic Management) and MBA from...

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