A lot has changed in the business of making fashionable clothes during the last two centuries. The world has witnessed a handful of fast fashion companies capturing majority of the market share and continuously winning, some of whom are as young as fifteen years old. This has been made possible due to the way these companies have designed and deployed their business strategy, especially the choices around different aspects of their business model. But will the winner take it all applicable in the fast-fashion business? Using secondary data from over seven decades and adopting the business model framework, we compare and contrast the strategies of the two fastest-growing fashion retailers in the world today.