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Despite women’s gains in today’s workplace, there is still a long way to go toward gender parity. One factor contributing to inequity is social norms related to gender that do not reflect the reality of our modern world. The current paper reviews recent research that demonstrates the (often hidden) ways traditional gender roles hinder women’s advancement in the workplace, cause family stress resulting from household labor disputes, and prevent many talented women from following their aspirations. We conclude with recommendations for changing the social narrative.

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