Corporate social innovations are designed to benefit firms and society. Much like any innovation, corporate social innovations can backfire and quickly draw negative attention. In this article, we consider the conditions that lead to impactful corporate social innovations, and we develop an approach to creating high impact corporate social innovations. Using the context of sustainability and waste, we demonstrate the need for a broad scope in considering the influence of a corporate social innovation, the importance of metrics and monitoring for gauging impact and the need for piloting corporate social innovations before full-scale adoption. We assert that consideration of scope, metrics, monitoring and piloting will lead to more influential corporate social innovations.
Danielle E. Warren
Danielle E. Warren is Professor of Management and Global Business at Rutgers Business School – Newark & New Brunswick. Her research focuses upon constructive and destructive deviance, collective corruption and workplace attributes that lead to ethical organizational...
Tobey K. Scharding
Tobey Scharding is a Visiting Assistant Professor at Rutgers Business School – Newark & New Brunswick. She received her PhD in philosophy from Stanford University. She researches topics in business ethics including ethical decision-making, finance ethics, ethics of risk...
Lisa D. Lewin
George Washington University
Lisa Lewin earned both her MBA and PhD in Organizational Management at Rutgers Business School – Newark & New Brunswick. Currently, Dr. Lewin is a Visiting Assistant Professor of Strategy and Public Policy at George Washington University. Her teaching experience...
Think Zero LLC
Ushma Pandya holds an MBA from Columbia Business School and an MPA from Harvard University. She cofounded Think Zero LLC, a waste reduction and zero waste advisory firm. She has worked on environmental issues with organizations such as the Environmental Defense Fund...
Learning from the Failure of the EU Payment Services Directive (PSD2): When Imposed Innovation Does Not Change the Status Quo
by Amir Bahman Radnejad, Oleksiy Osiyevskyy, Olivia Scheibel
By studying the implication of PSD2 and its effect on the EU banking industry, for the first time, we provide practical suggestions for how to improve the...
Design Thinking and Startup Incubators: Towards a Co-Creation Model for Humanizing the New Product Development Process
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