Achieving "continuous business growth" amidst high competition is challenging for a young company. However, Xiaomi India did it with the philosophy of “innovation for all and honest pricing.” It became a smartphone market leader in just 42 months in the world’s second-most populous country. However, this article identifies it as a continuous innovation business beyond any product company, considering a six-year research timeline. The managerial implications highlight the business growth recipe with reforming the product innovation outside just cost focus, process innovation past efficiency, and business model innovation beyond own existing business boundary.
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Neeraj Kumar Kesharbani
Indian Institute of Management Ranchi
Neeraj Kumar Kesharbani currently pursues a doctoral degree in strategic management at the Indian Institute of Management Ranchi, India. He earned his MBA from Aberdeen Business School, Robert Gordon University, Aberdeen (UK). Before joining the current doctoral program...
Rohit Kumar
Indian Institute of Management Ranchi
Prof. (Dr.) Rohit Kumar is currently working as an Assistant Professor at Indian Institute of Management (IIM), Ranchi. He has done his Ph.D. in the area of Strategic Management from Indian Institute of Foreign Trade (IIFT), New Delhi and MBA in Healthcare Management...
Manash Jyoti Borah
Indian Institute of Management Ranchi
Manash Jyoti Borah is currently pursuing a doctoral degree in Strategic Management at the Indian Institute of Management Ranchi, India. He has completed his M.Sc in Electronics and Communication Technology from Gauhati University, India. Before joining the PhD program...
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