The large volume of contents on online review platforms can cognitively overload consumers. It’s therefore crucial for online review platforms to present information cues and features to help consumers make effective assessments of online reviews faster. Currently, major deficiencies in the design of major online review platforms hinder this objective. To address this deficiency, findings of our published meta-analysis of online review literature specify the most influential information cues and their order of importance to help consumers make better decisions. In this article, we elaborate on the practical implications of our findings for designing more effective online review platforms.
Hamed Qahri-Saremi is an Assistant Professor of Information Systems at the College of Computing and Digital Media, DePaul University in Chicago, IL. He holds a Ph.D. in business administration with a concentration on information systems from the DeGroote School of...
Ali Reza Montazemi
Ali Reza Montazemi is a Full Professor of Information Systems at the DeGroote School of Business at McMaster University. He has served on the editorial boards of Journals such as European Journal of Information Systems, International Journal of Electronic Government...
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