Are Corporate Social Responsibility (CSR) initiatives providing the societal good they promise? After decades of CSR research, it appears to occur only rarely. In this article, we suggest a new approach to CSR that can deliver on its promise. Drawing from the impact evaluation literature of development economics, public policy, and education, we argue that the CSR field should reconceive itself as a science of design in which researchers formulate CSR initiatives that seek to achieve specific social and environmental objectives. In accordance with this pursuit, we provide seven guidelines to enable CSR practitioners to improve the design of their initiatives.
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Irene Henriques
York University
Irene Henriques is a Professor of Sustainability and Economics and Area Coordinator of Economics at the Schulich School of Business, York University in Toronto, and former Co-Editor of Business & Society. She is an Affiliate Research Scholar for the Rutgers Institute...
Bryan W. Husted
Tecnológico de Monterrey, Mexico
Bryan W. Husted is a Professor of Management at the EGADE Business School of the Tecnológico de Monterrey, where he coordinates the research group in social innovation. His current research focuses on corporate sustainability in emerging markets. His work has appeared...
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