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Yuying Shi

Yuying Shi

Texas A&M University-Commerce

Yuying Shi is an assistant professor in the Department of Marketing and Business Analytics at the Texas A & M university-commerce. She received both her Ph.D. in Marketing and Master of statistics from University of Florida. Her research area focuses on marketing analytics and digital marketing. Her research has been published in Journal of the Academy of Marketing Science, Review of Marketing Science, British Journal of Mathematical and Statistical Psychology, etc.

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(When) Can Social Media Buzz Data Replace Traditional Surveys for Sales Forecasting?

by Yuying Shi, Ekaterina (Kate) Karniouchina, Can Uslay

Producing reliable sales forecasts for new products is notoriously difficult. Traditional surveys have been popular for decades but they are relatively...

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