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Yuwei Jiang

Yuwei Jiang, PhD

Hong Kong Polytechnic University

Yuwei Jiang (PhD – Hong Kong University of Science and Technology) is an Associate Professor of Marketing at the Hong Kong Polytechnic University. His research interests include visual marketing, social influences on consumption, subjective experiences and psychological resources. Dr. Jiang’s research has appeared in the Journal of Consumer Research, Journal of Consumer Psychology, Strategic Management Journal, Organisational Behavior and Human Decision Processes, Journal of Experimental Social Psychology, and AIDS Care.

He serves as an editoral board member for the Journal of Consumer Research and Journal of Consumer Psychology, and an ad-hoc reviewer for various marketing and psychology journals. Dr. Jiang was selected as a Marketing Science Institute (MSI) young scholar in 2015, and an AMA-Sheth doctoral consortium fellow in 2008. Dr. Jiang holds a BA in Economics from the University of International Relations, China, and both an MSc in Economics and a PhD in Marketing from the Hong Kong University of Science and Technology (HKUST).

Related articles

Social Behavior

Marketing

Social Exclusion Stimulates Product and Brand Switching

by Lei Su, Yuwei Jiang, Zhansheng Chen, Nathan Dewall

The days of complete customer loyalty are over, and understanding consumer switching behavior is a new horizon in retailing and branding. In our recent work, we...

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