Valeria Nyu is a Ph.D. candidate at Nord University Business School in Bodø, Norway. Her primary research interests include marketing strategy and international trade, with a particular focus on marketing channels, export and import strategies in the seafood industry. Valeria´s research also examines the role of relational and transactional orientation in channel selection, the determinants and outcomes of export distribution strategy and its influence on export performance, the impact of institutional environment on strategic behavior. Her research has been presented at various international conferences. Prior to her doctoral studies, Valeria earned her Master of Science degree in Business and worked as a research assistant at Nord University Business School. She has completed her undergraduate studies in linguistics and translation at Northern (Arctic) Federal University in Arkhangelsk, Russia.