Stefan Michel's major research interests are in customer-focused marketing strategy, service innovation and pricing. At IMD, he is the Dean of Executive MBA program and the faculty representative at the IMD foundation board. He teaches in the Executive MBA, Strategic Marketing Program, the Foundation for Business Leadership Program, the MBA program, the Orchestrating Winning Performance program as well as in many partnership programs for world-leading companies. He has written twelve books, eight book chapters, and more than 42 newspaper articles on these subjects, as well as many academic articles that have appeared in journals including Harvard Business Review, Sloan Management Review, California Management Review and the Journal of the Academy of Marketing Science. He won the Emerald Literati Award by the Journal of Service Management for the best paper of the year in 2009, and again in 2010, and his work was recognized with additional international research awards.