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Stacy Smollin Schwartz

Stacy Smollin Schwartz

Rutgers University, USA

Stacy Schwartz is an award-winning marketing professor at Rutgers Business School and the founding director of its fully online Master of Science in Digital Marketing program.  She enthusiastically brings 25+ years of digital marketing industry experience into the classroom, developing and teaching courses related to marketing principles, digital marketing, and social media marketing for both graduate and undergraduate students. She also develops and leads executive-level modules on eCommerce, social media, and mobile marketing for RBS Executive Education Mini-MBA programs. Stacy has worked with a wide range of consumer- and business-oriented brands, with a focus on digital marketing. As a learning and development consultant to the Interactive Advertising Bureau (IAB), she launched the first ANSI-accredited professional certification programs in the digital media industry. She served as VP of Marketing at Virgin Mobile USA, Web Director at Hospital for Special Surgery, and in a range of leadership roles at internet advertising pioneer DoubleClick, which she joined as its eleventh employee in 1996. Stacy was a recipient of Harvard Business School’s Service Leadership Fellowship award and co-authored two case studies for Harvard Business School Publishing related to the nonprofit sector. She is a Webby Awards judge with the International Academy of Digital Arts and Sciences, and also serves as board president at Sharsheret, a national nonprofit organization. She earned an MBA from Harvard Business School and a BA with Highest Honors in Advertising from Penn State University.


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