Ryan Hamilton is an Associate Professor of Marketing at Emory University’s Goizueta Business School. He received his PhD in Marketing from Northwestern University’s Kellogg School of Management. He is an award-winning teacher and researcher, whose research has been published in Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Management Science. His research findings have been covered in Harvard Business Review, The New York Times, The Wall Street Journal, and The Financial Times. Professor Hamilton co-authored a book and co-hosts a podcast, both called, The Intuitive Customer, which apply the insights from consumer psychology to effectively managing customer experiences. He has also produced two lecture series, “Critical Business Skills for Success: Marketing” and “How You Decide: The Science of Human Decision Making,” for The Great Courses.