Ronald A. Clark is the Daisy Portenier Loucks Research Professor and Associate Professor of Marketing in the Department of Marketing of the College of Business at Missouri State University in Springfield Missouri. Dr. Clark’s research interests are primarily in consumer behavior, personal selling and sales management with an emphasis on consumer responses to social influence, persuasion, individual consumer traits and psychometrics. His research has been presented in more than twenty conferences (with several best paper awards) and he is published in quality academic journals such as the Journal of the Academy of Marketing Science, Psychology & Marketing, Journal of Consumer Behaviour, Cornell Hospitality Quarterly, Journal of Marketing Theory & Practice, Journal of Social Psychology, Journal of Retailing and Consumer Services, International Journal of Consumer Studies, Journal of Fashion Marketing and Management, Psychological Reports, and the International Journal of Logistics Management.