Dr. Ron Lembke, is the Chair of the Managerial Sciences Department in the College of Business at the University of Nevada, Reno, and an Associate Professor of Operations Management. Ron has written extensively on Reverse Logistics, and is co-author, with Dale Rogers, of “Going Backwards: Reverse Logistics Trends and Practices,” the most widely cited text on the subject. He is the Chair the Standards Committee of the Reverse Logistics Association, and the author of the 12N Data Standard, which standardizes data labels and allows companies to include up to 3,000 characters in a 2D barcode that can be read by anyone, or encrypted for privacy. He also serves on the Material Handling Institute’s MH 10.8 Standards Committee, and the US Post Office’s Postmaster General’s Mailers Technical Advisory Committee. He holds a PhD in Industrial Engineering and Management Science from Northwestern University and a BA in Mathematics with a Computer Science concentration from St. Olaf College in Northfield, MN.