Dr. Robert D. Jewell is Professor in the Department of Marketing and Entrepreneurship at Kent State University. Dr. Jewell's research interests include consumer behavior, information processing, branding, positioning, and advertising. He has published articles on these topics in the Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Marketing Letters, Journal of Advertising, Journal of the Academy of Marketing Science, and Journal of Public Policy in Marketing. Dr. Jewell serves on the editorial board for the Journal of Business Research and Psychology & Marketing. Dr. Jewell currently teaches Research for Marketing Decisions and Competitive Market Analysis in the Managerial Marketing program and Buyer Behavior at the Ph.D. level.