Dr. Pradeep Gopalakrishna, known to his students as “Dr. G” is Professor and Chair of the Marketing Department in the Lubin School of Business. His teaching career spans 30 years. Dr. G teaches at the doctoral, MBA and UG levels. Dr. G is closely involved with various external programs conducted by the Center of Global Business Programs in Lubin. He has published over 35 refereed journals/case study journal articles to date. He previously served as Managing Editor of Psychology and Marketing. Professor G has numerous academic conference presentations including American Marketing Association, , among others to his credit. Dr. G is Marketing Faculty Adviser to the Doctor of Professional Studies (DPS) program in the Lubin School. Dr. G is a member of the American Marketing Association and a frequent reviewer for the Case Journal and Journal of Consumer Marketing.