Pinaki Nandan Pattnaik is Associate Professor & Head, Department of Management Studies at NALSAR University of Law in Hyderabad, India. He holds a PhD from National Law University in Odisha, India, and two MBA degrees: one from University of Saskatchewan in Saskatoon, Canada, and the other from Maastricht School of Management in the Netherlands. His research interests are primarily in the area of marketing and its applicability is different facets of life. Other than that, he also has a keen interest in understanding the impact of law in the success and failure of university spinoffs in particular and businesses in general. His other research interests are in the area of intellectual property law, its efficiency and impact on businesses, and the spirit of entrepreneurship.