Oliver R. Müller is the founder of the consultancy LuxeConsult. He brings 25 years of experience in the Swiss luxury watch industry, where he held senior executive positions at major brands and was previously the CEO of Laurent Ferrier and Leroy. A luxury domain expert, he advises industry leaders on brand strategy and management, as well as Morgan Stanley on their macro-trend reports in the luxury watch sector. His analyses and opinions are frequently featured in media outlets such as the New York Times, Financial Times, Wall Street Journal, and Bloomberg.