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Nelson Borges Amaral

Nelson Borges Amaral

Kogod School of Business

Nelson B. Amaral is an Assistant Professor of Marketing in the Kogod School of Business at American University. Dr. Amaral is a consumer psychologist whose research focuses on how consumers process information and the factors that influence judgments and decisions. He also investigates the interrelationship between consumers’ social identities and products or brands. His research has been published in the Journal of Consumer Psychology and the Journal of Experimental Social Psychology. He has also written white papers and book chapters on the topic of counterfeit luxury goods, and his research in this area has been presented in Monaco, France, Singapore and Portugal. Dr. Amaral obtained his Ph.D. in Marketing from the Carlson School of Management at the University of Minnesota, and his MBA with a concentration on Marketing Research from the Rotman School of Management, at the University of Toronto. Prior to entering academia, Dr. Amaral worked as a Marketing Manager, Director of Marketing, and Marketing Analyst in various industries.

Related articles

Consumer Behavior

Why Luxury Brand Managers Should Pay Attention to Social Class: Not All Counterfeit Users Are Equal

by Nelson Borges Amaral, Barbara Loken

Luxury products are among the most commonly seized counterfeit items by the U.S. Customs and Border Protection Agency, and the annual confiscation rate...

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