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Nathan Dewall

Nathan Dewall

University of Kentucky

Nathan Dewall is a professor of psychology and director of the Social Psychology Lab at the University of Kentucky. He received his bachelor’s degree from St. Olaf College, a master’s degree in social science from the University of Chicago, and a master’s degree and Ph.D. in social psychology from Florida State University. DeWall received the College of Arts and Sciences Outstanding Teaching Award, which recognizes excellence in undergraduate and graduate teaching. The Association for Psychological Science identified DeWall as a “Rising Star” for “making significant contributions to the field of psychological science.”

DeWall conducts research on close relationships, self-control, and aggression. With funding from the National Institutes of Health and the National Science Foundation, he has published over 180 scientific articles and chapters. DeWall’s research awards include the SAGE Young Scholars Award from the Foundation for Personality and Social Psychology, the Young Investigator Award from the International Society for Research on Aggression, and the Early Career Award from the International Society for Self and Identity. His research has been covered by numerous media outlets, including Good Morning America, the Wall Street Journal, Newsweek, Atlantic Monthly, the New York Times, the Los Angeles Times, the Harvard Business Review, USA Today, and National Public Radio. He has lectured nationally and internationally, including in Hong Kong, China, the Netherlands, England, Greece, Hungary, Sweden, and Australia.

Nathan is happily married to Alice DeWall and is the proud father of Beverly “Bevy” DeWall. He enjoys playing with his two golden retrievers, Finnegan and Atticus. In his spare time, he writes novels, watches sports, tends his chickens and goats, and runs and runs and runs. He has braved all climates—from freezing to ferocious heat— to complete over 1000 miles’ worth of ultramarathons, including the Vol State 500K in 2016.

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Social Exclusion Stimulates Product and Brand Switching

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The days of complete customer loyalty are over, and understanding consumer switching behavior is a new horizon in retailing and branding. In our recent work, we...

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