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Morgan Poor

Morgan Poor

University of San Diego

Morgan Poor is an Assistant Professor of Marketing in the School of Business at the University of San Diego, where she teaches Introduction to Advertising and Promotion to undergraduate and graduate students. Her research focuses on sensory marketing and message framing, with a special interest in how these factors influence and shape the actual consumption experience. Her work has been published in the Journal of Marketing, the Journal of Consumer Psychology, and the Journal of Consumer Marketing. Her work has also been featured in the popular press, including coverage by outlets such as The Today Show and New York Times Magazine. Dr. Poor obtained her Ph.D. in Business with a specialization in Marketing from the Kelley School of Business at Indiana University and an M.A. in Communications from the University of Kentucky.

Related articles

Consumer Behavior


When (Firsthand) Experience Matters less than You Expect: The Influence of Advertising on Repurchase Decisions

by Mathew Isaac, Morgan Poor

Although it is well-established that advertising can build awareness and stimulate product adoption, it is less clear how advertisements (or other secondhand...

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