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Mikael Blaisdell

Mikael Blaisdell

The Customer Success Association

Mikael Blaisdell is a recognized leading voice on the strategy, process, people and technology of maximizing sustainable proven value for both customers and companies. His ongoing research and leadership of the 35,000+ member Customer Success Forum on LinkedIn provides a unique global view of the development of the Customer Success profession and market. As Executive Director of The Customer Success Association, Mikael's vision and commentary about how companies can optimize customer relationships is read in over 160 countries around the world.

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Marketing

One Approach to Repeat Business: “Customer Success Managers”

by Betsy Gelb, Deva Rangarajan, Bryan Hochstein, Mikael Blaisdell

Software vendors have pioneered the deployment of professionals charged with enhancing the success of that vendor’s customers.

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