Meg Michelsen (Ph.D., Kent State University) is an Associate Professor of Marketing in the College of Business and Economics at Longwood University. Her research interests include sensory marketing, fashion marketing, and AI in advertising and consumer services. She has published articles on these topics in journals such as Journal of Advertising, Journal of Services Marketing, Journal of Retailing and Consumer Services, Journal of Product & Brand Management, among others. Her teaching interests include consumer behavior, international marketing, and strategic marketing management.