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Mark Burgess

Mark Burgess

Rutgers Business School

Mark is co-founder and president of Blue Focus Marketing, a social branding consultancy that was awarded the 2012 MarketingSherpa Reader’s Choice Award for Best Social Media Marketing blog. Mark is also the co-author of the best seller The Social Employee: How Great Companies Make Social Media Work. Mark participated as a 2014 TED Talk speaker at TEDxNavesink, and he was listed in's “Must-Follow Marketing Minds for 2014". In November of 2014, Mark was ranked #19 on Onalytica's list of Top 200 Content Marketing Influencers worldwide.


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Social Behavior


Shaping the Future: The New Social Ecosystem

by Mark Burgess

The social ecosystem model provides an effective organizational blueprint for social media adoption. Because social media marketing is inherently advocacy-based...

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Social Ecosystem
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