Mahendra Kumar Shukla
NALSAR University of Law
Mahendra Kumar Shukla is an Assistant Professor in the area of Marketing Analytics at Department of Management Studies of NALSAR University of Law in Hyderabad, India. He holds a doctoral degree from Xavier Institute of Management, Xavier University Bhubaneswar, India. He is also the recipient of the coveted AIM-AMA Sheth fellowship. Prior to joining academia, he has worked with several global brands like John Deere, ITL & Jain Irrigation in the field of product design and marketing. His research interests are in the area of Marketing, Consumer behavior, marketing channels and product management.