Prof. Madhu Mandal is an Assistant Professor in the Marketing and Strategy area at IIM Rohtak, India. She has a Doctorate (FPM) from IIM Lucknow in the Marketing Area. She has completed her PGDM with Marketing specialization from ITM, Navi Mumbai and Bachelors in Statistics from Hindu College, Delhi University. She was awarded Junior Research Fellowship through NET in Management by UGC in 2013. Her research interests include brand management, consumer behaviour, children and adolescent psychology, and green technology.