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Kumar Rakesh Ranjan

Kumar Rakesh Ranjan

Indian Institute of Management Calcutta

Kumar Rakesh Ranjan completed his Fellow Program in Management (~Ph.D.) in marketing from Indian Institute of Management Bangalore in 2014. Prior to his doctoral education he worked for four years in Sales and Marketing roles. Currently he is an Assistant Professor in Marketing at Indian Institute of Management Calcutta. At IIM Calcutta he teaches and trains in the area of Sales and Distribution Management and Marketing Research. His research investigations include social media and electronic word-of-mouth, co-creation, service interaction quality, and performance issues in sales channels. He has published at the Journal of the Academy of Marketing Science, Journal of Services Marketing, Journal of Interactive Marketing, and Journal of Business Research.

Related articles

Consumer Behavior

The Six Faces of Value Co-creation: A Field Guide for Executives

by Kumar Rakesh Ranjan, Stuart Read

How can firms best engage customers to co-create value? A surge in academic and practical interest around this question of value co-creation (VCC) highlights...

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