Joseph E. Barbour is a graduate student of social psychology at Arizona State University. Broadly, his research interests include cultural identity, cultural transitions, and identity-based decision making. He examines these phenomena in both national culture and non-national forms of culture (e.g., religious culture, institutional culture) and generally focuses on questions that carry implications for management and marketing. Much of his work has investigated issues surrounding the military culture and the military-civilian transition. He has participated in research projects funded by the Department of Defense and the Department of the Army.