Jonathan Z. Zhang is the Dr. Ajay Menon Professor of Business and Associate Professor of Marketing at Colorado State University. He researches digital transformation and the future of retail. His scholarly work has been published in premier academic and managerial journals such as Marketing Science, Management Science, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Information Systems Research, Harvard Business Review, MIT Sloan Management Review, and California Management Review. Jonathan’s research and opinions have been covered in media outlets such as the Associate Press, Bloomberg Businessweek, NPR’s Marketplace, NBC News, The Philadelphia Inquirer, The Seattle Times, The Irish National Public Radio, and NZZ am Sonntag. Jonathan holds a Ph.D. in Marketing from Columbia University and B.A/B.S. in Economics and Mathematical Statistics from Rutgers University.