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Jonathan Z. Zhang

Jonathan Z. Zhang

Colorado State University

Professor Jonathan Z. Zhang is on the marketing faculty at Colorado State University’s College of Business. Prior to the current role, he was on the faculty at Michael G. Foster School of Business at the University of Washington in Seattle. He holds a Ph.D. in Quantitative Marketing and M.Phil. from Columbia, and B.A / B.S. in Economics and Mathematical Statistics from Rutgers. His research uses econometric and machine learning methods to investigate how customer-firm relationship evolve in B2B and B2C domains, how organizations can use data analytics and marketing intervention to understand their customer portfolios, and how to best acquire, expand, and retain customers for long-term profitability. His substantive interests reside in the areas of pricing, multi-channel retail, Fintech, launch and turn-around strategies for luxury brands, and consumer decision making in new and digital environments. His research has been published in premier academic journals such as Marketing Science, Journal of Marketing, MIT Sloan Management Review, Journal of the Academy of Marketing Science, and Journal of Interactive Marketing. He has received several prestigious awards and recognition for his research and teaching, including the finalist for Frank M. Bass and John D.C. Little awards at Marketing Science, the winner of the Shanker-Spiegel award for best dissertation from Direct Marketing Association, the American Marketing Association Doctoral Consortium Distinguished Faculty, and the recipient of the annual Dean’s Award for Teaching Excellence from the University of Washington. He has been highlighted by U.S. and international press such as Forbes, the Associated Press, Seattle Times, International Channel Shanghai, Columbia Business School Insights, NZZ am Sonntag, among others. He has given keynote addresses at international industry conferences and regularly advises U.S., Chinese, and other international companies in the domains of e-commerce, entertainment, and luxury goods design, branding, and distribution strategies.

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Group Marketing Strategies – Design, Implementation, and Measurement

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In the age of connected customers, organizations are increasingly devoted to social and group marketing. In doing so, firms need to consider not only...

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