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Jing Lei

Jing Lei

University of Melbourne

Jing Lei is an Associate Professor of Marketing in the Department of Management and Marketing at the University of Melbourne. Her research focuses on consumer information processing and decision making, examining how consumers respond to valenced brand information and how they make trade-off consumption decisions. Her research has been published in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Retailing, and Journal of Service Research.

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