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James Zboja

James Zboja

University of Tulsa

James (Jim) Zboja is an Associate Professor of Marketing at The University of Tulsa. His research focuses on perceptions of sales pressure and interpersonal influence in personal selling, services, and organizations. His work has been published or is accepted to be published in Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Services Marketing, Journal of Consumer Behaviour, Journal of Managerial Psychology, Career Development International, and Journal of Retailing and Consumer Services, among others.

Related articles

Social Behavior

Marketing

A Push or a Nudge: Understanding Consumer Perceptions of Sales Pressure

by Diana Haytko, Ronald Clarke, James Zboja

The authors share recent research related to consumer perceptions of high pressure sales tactics. A model was developed depicting two types of sales pressure...

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Shaking hands over sales charts
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