Hua (Meg) Meng (Ph.D., Kent State University) is an Assistant Professor of Marketing in the College of Business and Economics at Longwood University. Meng's research interests include sensory marketing, fashion marketing, and new product development and promotion. She has published in Customer Needs and Solutions, Business Horizons, Journal of Product and Brand Management, and Journal of Global Fashion Marketing. Her teaching interests include consumer behavior, advertising and promotion management, international marketing, and strategic marketing management.