Dr. Glenn L. Christensen is Garrett Research Fellow and Associate Professor of Marketing at the Marriott School of Business at Brigham Young University. He earned his PhD in marketing and consumer behavior from Penn State University and his MBA in marketing from the Marriott School. Dr. Christensen’s research focuses on the internal mental and emotional life of customers as they experience the marketplace. A recent turn in his research with his co-authors Dr. Sterling A. Bone and Dr. Jerome D. Williams, focuses on minority entrepreneurs and the realities and effects of discrimination in the marketplace. His work is published in many scholarly journals including, The Journal of Consumer Research, The Journal of Marketing, The Journal of Public Policy and Marketing, The Emory Law Journal, The Trademark Reporter, and Psychology and Marketing. His co-authored work on marketplace discrimination was presented to the U.S. House Committee on Financial Services and Dr. Christensen testified with his co-authors before the Consumer Financial Protection Bureau presenting this work as invited panelists.