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Dominik Fischer

Dominik Fischer

Zeppelin University

Dominik Fischer is a Research Assistant at the Leadership Excellence Institute Zeppelin at Zeppelin University in Friedrichshafen, Germany. His research focuses on international business, institutional environment, strategic alliances as well as leadership and business in emerging markets. Furthermore, he is interested in transcultural leadership and CSR as strategy.

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Related articles

Case

International Business

Marketing

Market Entry in India: The Curious Case of Starbucks

by Dominik Fischer, Kaushik Roy

We examine Starbucks’ entry strategy in India, as well as the antecedents to the entry. Employing Dunning's eclectic paradigm and Ghemawat's AAA framework...

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