César Zamudio (B.A. Marketing, summa cum laude, Tecnológico de Monterrey, Campus Monterrey, México; Ph.D., Management Science (Marketing), The University of Texas at Dallas) is an expert in marketing analytics and empirical modeling at Virginia Commonwealth University. Zamudio's research has been honored by the Marketing Science Institute through its Clayton Dissertation Proposal (Honorable mention, 2011), Ideas Challenge (Winner, 2011) and Mobile Platforms Competitions (grant recipient, 2013). His research articles have been published in leading journals such as Strategic Management Journal, Journal of the Academy of Marketing Science, Journal of Business Venturing and International Journal of Research in Marketing. Zamudio currently serves in the Editorial Board of the Journal of Family Business Strategy and the Journal of Global Fashion Marketing. Prior to his academic career, Zamudio was founder and CMO of a promotional products distributor.