Skip to main content
Barbara Loken

Barbara Loken

Carlson School of Management

Barbara Loken is the David C. McFarland Professor of Marketing at the Carlson School of Management at the University of Minnesota. She is a recognized expert in the fields of branding and consumer psychology and is both a Professor in the marketing program and an Adjunct Professor in the psychology department at the University of Minnesota. Her research has been featured extensively in business and popular press and has been published in dozens of peer-reviewed journals including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Psychology. Dr. Loken obtained her Ph.D. in Social Psychology from the University of Illinois at Urbana-Champaign, and her MA in Psychology from New York University.

Related articles

Consumer Behavior

Why Luxury Brand Managers Should Pay Attention to Social Class: Not All Counterfeit Users Are Equal

by Nelson Borges Amaral, Barbara Loken

Luxury products are among the most commonly seized counterfeit items by the U.S. Customs and Border Protection Agency, and the annual confiscation rate...

read more
A man's hands wearing a watch and ring typing on a laptop keyboard.
Book icon

Print Edition

Learn More
Rutgers University

About Rutgers Business Review

About Us